Brand Concept
Brand Strategy 
Brand Storytelling

What’s your big brand idea?

Selection of work ︎︎︎

United Nations

Client: United Nations
Assignment: Copywriting
Agency: Trollbäck & Co.

It was a privilege to work on this crucial project, a roadmap for transforming our world. In 2015, the United Nations first outlined their 17 global goals for ending poverty, fighting inequality and tackling climate change by 2030. Each of these complex issues, and lofty ambitions, needed to be clearly communicated while still inspiring action.

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Ericsson

Client: Ericsson
Assignment: Copywriting
Agency: House of Radon

In the race to roll out 5G, the challenge is to communicate what it will mean across industries. I worked on several large Ericsson projects for 5G and AI, among others, to convey the transformative nature of these ground-breaking technologies.

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iZettle

Client: iZettle
Assignment: Copywriting/Editing
Agency: OTW

Writing for one of Europe’s largest fintech businesses consisted of creating articles about merchants and their experiences with iZettle. This stylish magazine, and the diversity of its participants, helped highlight the practical advantages of their payment system for start-ups.
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Telia

Client: Telia
Assignment: Copywriting
Agency: Seventy AB

As Sweden’s largest telecom operator, Telia produces a substantial amount of content for their services. I worked on various communication assignments, including their CDN, tracking asset, and connected vehicle offerings, for both the website and as standalone promotional materials.
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World Wildlife Fund

Client: WWF
Assignment: Copywriting
Agency: Jordan Newhouse


Sometimes my job consists of refining language in an already strong campaign or idea. The WWF is active in innumerable environmental projects and is an essential positive force for our planet. This one involved the preservation of the Baltic Sea.
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Get Raw

Client: Get Raw/Dig snacks
Assignment: Branding/Copywriting
Agency: Snask

It’s always exciting to develop the personality and ‘vibe’ of a brand. Finding the unique character and spirit in any organisation is the primary goal when creating the tonality of their communication. A small, family-run operation, Get Raw has fantastic products and wanted to shout it from the rooftops.
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KTH

Client: Royal Institute of Technology
Assignment: Copywriting
Agency: Familjen AB

Copywriting for one of Sweden’s most prestigious academic institutions required the ability to write on technical subjects while maintaining an approachable simplicity. The work reflects the ethos and pedigree of the university, hopefully inspiring a new generation of international students and innovators.
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Oriflame

Client: Oriflame Cosmetics
Assignment: Branding/Copywriting
Agency: Jordan Newhouse

My contributions to this well-known Swedish cosmetics company began with conceptualising and communicating dozens of brands with art directors and marketing managers. After a year, I was promoted to global senior copywriter. This new role focused on higher-level brand work together with the creative director and brand communication team.
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Citibank

Client: Citibank
Assignment: Branding/Copywriting
Agency: Michael Wolff & Co.

I was fortunate to work with British design legend Michael Wolff, trying to restore faith and momentum in the badly shaken post-2008 financial sector. Our focus was on reviving the Citi brand – helping them clarify and shape where they wanted to be in the future.
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About

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Born in the US and raised in London, England, I now live in Stockholm, Sweden. For over a decade, I’ve been a copywriter working with a wide array of clients around the world. I work exclusively in English but routinely assist brands whose communication may be in other languages. Feel free to get in touch!

Contact

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Jordan Newhouse
Native English Copywriter

jordan@jnewhouse.com
+46 739 960 725

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